Samantha Goldworm

“Scent for Good was born to create moments of joy and community connection...”

Throughout my career as a Consumer Insights Global Market Lead, I found success by asking, “Why consumers act, buy, engage and trust,” in brands. Working with Fortune 500’s most profitable brands (L'Oréal, American Express, Unilever, Kraft) and then founding my first company 12.29, the premier olfactive branding company, I learned how to engage brand loyalty using all of our senses. Today, with a continued passion for consumer research and a stark realization that while I am able to assist brands towards customer loyalty, I would rather assist companies to do good in the world. With Scent for Good, I am fulfilling my desire to create more care, compassion and community.